Bill Penney Mitsubishi

It doesn't matter what your industry vertical is, wooing Gen Y is no easy task. Gen Y has elevated the notion of self to record highs. With that comes an unparalleled interest in expressing individuality. Youthful Mitsubishi, however, is making it looking easier than most all other automakers worldwide.

A new study from TrueCars.com shows that from 2009-2010 over 20 percent of Gen Y consumers chose Mitsubishi, making it the second most preferred…

The long lasting and popular Mitsubishi Eclipse has been given a discontinue notice from Mitsubishi after the 2012 model year. But before saying goodbye to this excellent coupe, the Japanese auto maker will make a 2012 special edition as a final send off.

According to reports, 2012's Mitsubishi Eclipse Coupe and Eclipse Spyder "will be available in a unique SE Special Edition featuring attention-grabbing exterior features that include special "SE" side decal, black side…

Remember The Fast and the Furious, from 2001? It was a movie based loosely on a magazine article, "Racer X", about street clubs that race Japanese cars late at night. The most recent edition in the series, Fast Five, recently debuted this year.

The folks at Motor Trend have compiled a "Top 10 Cars of the Fast & The Furious" list, paying homage to the movie's star appearances (cars, not celebrities). Coming in at number…

Mitsubishi Motors North America, which boasts quality dealerships including Bill Penney Mitsubishi in Huntsville, AL, reported March 2011 sales of 7,560 units; which is an increase of over 39% compared to March 2010. It was Mitsubishi's largest month of sales since August 2008.

"Mitsubishi dealers have not had this much excitement and showroom traffic since the federal cash for clunkers program in 2009," said MMNA President & CEO Yoichi Yokozawa.  "Our new Outlander Sport…